Content
that
spreads.
Ads
that
sell.
Reels built to travel on your own channels, video ads built to convert, and the editing behind both — for anything people buy, rent or book.
- Developers & off-plan
- Brokerages & agents
- Short-stay & Airbnb
- Hotels & resorts
- Co-living & serviced
- Commercial & leasing
- Property managers
- Interiors & staging
Beautiful footage.
Nobody stopped.
Most property videos are a slow drone shot, a logo and a phone number. They look expensive and perform like a brochure — on your feed and in your ads. The fix isn't better footage. It's a reason to keep watching, in the first second and a half.
The hook decides everything
The thumb is already moving. The first line on screen either interrupts it or it doesn't. We write three hooks for every video and let the audience tell us which one works.
If it needs audio, it's broken
Most feeds play muted. Every video we make reads fully with the sound off — burned-in captions, on-screen hooks, a visible reason to tap.
Every video does one thing
A reel earns a save or a share. An ad earns a viewing or a date check. Never both, never "contact us." One job per video, and it's the easiest yes we can find.
Anatomy of a video
that gets the tap
- 0–1.5s
The hook
One line, on screen, that names the viewer or breaks their assumption. Three versions written per video — pattern-interrupt, curiosity, and direct.
- 1.5–8s
The proof
The thing they actually want to see, fast: the view, the price logic, the room they weren't shown. No logo, no drone-over-the-roof yet.
- 8–20s
The desire
Life inside it. Morning light, the walk to the water, the guest's first reaction. This is where footage earns its place.
- Last 3s
One ask
For an ad: book a viewing, get the floor plan, check dates. For a reel: save it, send it, follow for the next one. Never "contact us."
Eight videos that work
for anything with a door
If people buy, rent or book it,
we can sell it.
Post what spreads.
Promote what spread.
Your own channels are the cheapest research budget you'll ever have. Every reel we post is a test: which hook, which room, which angle made people stop, save and share. The ones that spread on their own are the ones that earn ad money — and only those. Nothing gets a budget on a hunch.
We never promise closings or virality — nobody honest can. We report to the last step we control and show you where it stalls after that.
- 01
Make
Reels and ads scripted with three hooks each, built to be compared, not just posted.
- 02
Post
Organic first, on your channels, on a calendar. Zero ad spend. The audience votes with their thumbs.
- 03
Read
Hold rate, saves, shares, profile taps — not likes. We isolate the hook and the feature that did the work.
- 04
Promote
Ad budget goes only behind what already proved itself. Losers never see a dollar. Retargeting switches on.
- 05
Report
One page every Friday: what spread, what converted, what it cost, what we're making next week.
Brief on Monday.
Videos by next Monday.
- DAY 0
A 30-minute brief call
What you're selling, who it's for, what footage and renders exist, and what the one ask should be. We leave with everything we need. You leave with a written brief to sign off.
You: 30 minutes - DAY 2
Scripts and hooks, in writing
Every video scripted shot-by-shot with three hook variants. You read them in ten minutes and tell us what's wrong. This is where changes are cheap.
You: 10 minutes, one reply - DAY 5
First cuts of everything
Edited, captioned, sound-designed, in 9:16. One review link, comments on the frame. Two revision rounds are included; most batches use one.
You: watch, comment, approve - DAY 7
Final files, every format
Named, organised, ready to post: 9:16 for Reels, Shorts and Stories, 1:1 for feed, 16:9 for YouTube and your site. Plus captions and hook copy as text.
You: post — or let us - THEN
Optional: we post and promote
Hand us the channels and the ad account. We post on the calendar, read what spreads, put budget behind the winners, and send you one page every Friday.
You: read one page a week
Pick what you sell.
See how we'd open.
Three openers per segment, each a different psychological angle. These are the kinds of lines that go on screen in the first frame.
Illustrative openers, not client work. Every real hook is written for a specific property and audience.
Three ways to work with us
Every plan is scoped after a free teardown, so you're never paying for videos you don't need. Start with whichever matches where you are.
Content Engine
For brands that need to be seen every week — agents building a following, hotels and hosts who live on Instagram, developers keeping a project warm between launches.
- A month of reels and shorts, scripted hook-first
- Editing, captions, sound, cover frames
- Posting calendar and trend adaptation
- Monthly read: what spread, and why
- Posting by you, or by us with access
Ad Pack
For a listing, a launch, a season or a portfolio. A fixed set of ads built to be tested against each other, delivered ready to upload.
- A set of video ads, three hooks each
- Static and carousel versions for feed
- Every format: 9:16, 1:1, 16:9
- Ad copy and a hook-testing plan
- Launch-sized batches include an anchor film
- 7–10 day delivery, two revision rounds
Creative + Media
For brands that want it handled. We make the content, post it, read what spreads, run the ads behind the winners, and report every Friday.
- Content Engine, included
- New ads every month from the proven reels
- Meta and Google campaigns, run daily
- Hook testing, scaling, retargeting
- One-page report every Friday
Ad budget is always yours, paid directly to the platforms — we never touch it and never mark it up. Launches, multi-property portfolios and hotel groups are shaped individually after the teardown.
Things people ask
before they start
We only have listing photos and a floor plan. Can you still make video?
Yes — a large share of our work starts exactly there. Photos get motion, depth and camera moves; renders become walkthroughs; floor plans become animated tours. It won't look like a drone shoot, and for a 12-second video it doesn't need to. When a property is worth a shoot, we'll say so and coordinate one.
Can you make things go viral?
Nobody can promise that, and you should walk away from anyone who does. What we can do is build every reel to be shareable — hook first, sound off, one job — post enough of them to find out what your audience actually responds to, and then double down on it. Reach compounds when you stop guessing. That's a system, not a lottery ticket.
Why three hooks per video?
Because nobody — including us — knows in advance which opening line will stop your specific audience. Three variants on the same footage cost almost nothing extra to make and turn every video into a test. Organically, you post them days apart and watch which travels. Paid, the platform tells you within 72 hours. That knowledge is worth more than the video itself.
Do you post for us, or do we post?
Either. Most clients start by posting themselves from the calendar we deliver, then hand it over once they trust the rhythm. If we post, we need access to the channels — nothing else changes.
Do you guarantee results?
We guarantee the scope, the delivery date and two revision rounds. When we run things, we commit to reporting reach, cost per enquiry and cost per viewing booked every week, and to naming the stage where things stall — even when that stage is your sales floor. Nobody honest guarantees closings or check-ins, because nobody controls your pricing, inventory and follow-up.
Who owns the videos and the accounts?
You do. Every file is yours, delivered in every format, with no licensing games. If we run your channels or ads, we work inside your accounts — you keep the pixel, the audiences, the followers and every result if we ever part ways.
Hotels and Airbnbs aren't real estate. Why are they here?
Because the video problem is identical: a space, a viewer scrolling with the sound off, and one next step — book, view, enquire, save. The hooks change; the psychology doesn't. A "book direct" ad for a boutique hotel and a "book a viewing" ad for a two-bed use the same anatomy.
How do you handle advertising compliance?
Every ad carries the disclosures your market requires — permit numbers in Dubai, ASA rules in the UK, fair-housing wording in the US, platform rules everywhere — and we refuse assured-return, guaranteed-appreciation and misleading-visual claims regardless of who's asking. It keeps your accounts alive and your credibility intact.
How does the team work?
Senior-led and deliberately small. The person on your brief call writes your scripts and reviews every cut; editing, motion and sound are handled by a specialist bench we've worked with for years. You get senior attention without paying for an account manager to relay it.
The teardown
Send us your three most recent reels or ads — or three listing photos if you've never made one. Within two working days you get a short video back: what's stopping the scroll, what isn't, and the three hooks we'd write for you. No deck, no pitch, no call required.